Makeup companies are constantly coming up with new and better ways to apply makeup. Just lipstick alone has gone from lasting 4 hours to staying on for 16 hours. In the future, we will be able to buy lipstick that will last 24 hours. The key at that point will be how do we get the makeup off?
Makeup is not only used for beauty, it is used for costumes, theatrics, and several other employment opportunities. In the future, the main goal is to produce makeup that will last long. The longer it lasts, the more convenient it will be for everyone.
Makeup for many is an art. We take an average person and make them look completely different, whether it is enhancing their beauty or turning them into a clown for a show. I believe the future will have much to offer to be more beneficial for us the consumers.
By Louise Prance, 10-May-2007
Related topics: Products & Markets, Colour Cosmetics, Fragrance
The lucrative 'baby boomer' generation could be becoming less valuable for the cosmetics industry as the younger demographics overtake, according to a new report on the future of the cosmetics industry in the UK.
Market research analyst Key Note Publications states that younger females are most likely to use cosmetics. They constitute a significant part of the 89.7 per cent of women who use fragrances and 80.4 per cent who use lipsticks in the UK.
However, despite the report stating that the older demographic is a main driver of the premium cosmetics market (due to its increased disposable income), they do not use cosmetics as frequently as the younger generation.
According to market research company Euromonitor, this group spends an estimated $238,000bn a year on consumer products, including cosmetics and personal care. Many companies now create premium ranges in smaller, more affordable sizes for this growing consumer segment.
Heavily influenced by the celebrity culture, premium products such as Britney Spears fragrance lines and fashion label products such as Ralph Lauren Polo fragrance are key drivers for the younger consumer.
Diana Dodson, market analyst for Euromonitor told CosmeticsDesign-Europe that, "There is a definite increase in products designed primarily for this market. Premium products across all sectors, fragrance, skin care and colour cosmetics, are becoming more and more desirable for the young age group as many are endorsed by celebrities or fashion labels".
Alongside the younger consumer, the report states that growing minority groups are becoming a large focus of the cosmetics industry. Ethnic populations are expanding and cosmetic manufacturers are increasingly developing more ranges to suit the more specific needs of this demographic.
Companies such as Unilever, L'Oreal and Avon are all competing to meet this growing trend, creating skin care and colour cosmetics ranges that cater for different skin colours and textures.
According to the report, these factors combined have helped increase UK retail sales of cosmetics and fragrances by 5.1 per cent between 2005 and 2006.
However, there was a noted downturn in the sale of decorative cosmetics overall excluding face make-up - which posted an increase in sales.
With the future right around the corner, many might wonder what the future of cosmetics may hold? Some may think that it is the year 2010, we have thought of it all by now. But this is not true.
After doing some research, I have found a product called Micro-Segmentation. So what exactly is Micro-Segmentation? Well it is a cosmetic product that can serve more than one purpose. So far, the first industry to use this concept is the hair care industry. If you think about it, there are some hair care products that can serve more than one purpose in today's market. Such as the combination of shampoo and conditioner.
We well see many advances in cosmetics in the future, and this is just the beginning
As of now, when you have your lips done, you have to go back periodically to get it done again. In the future, you will be able to do this one time and be done with it.
The future brings nothing but advancements in technology and art. It is not painless to be beautiful. Women will go at great lengths to look good, they already do.
In the future, makeup will not need to be used as much. With technological advances, makeup will not need to be worn. Today, there are people standing around touching up actors and actresses makeup in between shots. In the future this will be eliminated due to high computer graphics.
The film makers will be able to take the video footage and add more makeup where they wish. This will effect the characters that require a lot of makeup such as the blue character from The Xmen. It will be much more convenient for everyone involved. Applying makeup all over your body, is time consuming for the people applying and the actress who it is being applied to. It can take hours to apply makeup now.
This advance in technology will also have a negative impact on society, once again the loss of more jobs due to the computer programs.
At night, women can apply anti-aging lotions and serums that our mothers never dreamed of: wrinkle fillers, pore minimizers, special neck creams and eye creams. Some of these products are amazing, and used daily over a few weeks can make a noticeable difference.
Anti aging collagen drink – sip your way younger
What starts in Japanese labs often becomes mainstream in Europe and America in no time at all – or at least in the time it takes to get approval from the authorities that count – like the FDA.
For some time now Japanese women concerned about skin aging have been able to buy anti aging food products – collagen marshmallows for instance – that aren’t available from US manufacturers.
Dysport – a real botox alternative
Dysport is the trade name for abobotulinumtoxinA – a neuromuscular blocking agent just like botox and developed from the same base – botulinum toxin. Both botox and Dysport work in the same way to relax the facial muscles that cause wrinkles.
