The beginning of the 1970's began where the 1960's left off. Many people where still wearing the bell bottoms and the mini-skirts. But what cosmetics were people wearing? For the first time since the 1900's, make-up was chosen as a signature look, rather than a response to some trends. Cosmopolitan magazine was big in the 1970's and with the popularity of that came the two looks for make-up. There was the "day time" look and the "evening" look. The day time look was presented to us by American designers, whereas the night time look was presented to us from the European designers. The two biggest types of cosmetics warn in this era were the punk and the glam look. But just like that, they began to fade away. But, I might add, they are beginning to make a come back.
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